CBS Finally Sells Shows on iTunes
CBS is making Survivor, NUMB3RS and NCIS and CSI available as iTunes downloads for $1.99 per episode. The new CBS offerings include episodes from the just-completed 2005/2006 season, and earlier for some series, as well as the upcoming season which starts in September. New episodes in the fall will be available on iTunes the day after they appear on the network.
“iTunes has proven that people enjoy viewing shows on their computer or iPod,” said Larry Kramer, president, CBS Digital Media. iTunes now offers over 100 TV shows and has sold over 30 million videos, which begs the question, what took CBS so long to realize that people like to watch video on iPods and computers?
NBC began selling shows on iTunes in December and Fox began selling shows in May. Walt Disney and ABC inked the first deal in October.
MediaPost writes that CBS sees advantages to not forging a deal with iTunes until now - months after the other three major networks started selling shows on the service - CBS shows won’t now face heavy competition from the other network programs on iTunes. “We like the idea of going up at the end of the season,” Kramer said. “The only really new shows up there are ours.”


