»
HBO will be the sole sponsor of the June 16 issue of The Week, Mediapost reports. All the ads will be part of a single photo spread featuring the stars of HBO’s drama Deadwood, which kicked off its third season of 12 episodes yesterday. The move will probably renew the branded editorial content debate raised when The New Yorker devoted all the advertising in its Aug. 22, 2004 edition to retail marketer Target.
In its aftermath, the American Society of Magazine Editors scolded The New Yorker and issued revised guidelines governing the separation of advertising and editorial content in consumer magazines during the American Magazine Conference last fall.
HBO only had to purchase 12 ad pages - a mixture of spreads and pages. HBO has also contracted for 100 taxi top ads for the show with the words “As seen in The Week” as part of the promotion. The Weekly’ ads are shot in black and white by photographer Albert Watson, who is known for his iconic celebrity portraits.
Last year, Lexus was at the center of a similar debate about blurring the line between editorial and advertising content - including modified “advertorial”-type stories that would not be labeled advertorials and would be written by magazine staff writers - making it difficult, if not impossible, to distinguish as a paid advertisement.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
