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MMR will release its 2005 Publication Readership Satisfaction Survey, which measures reader involvement and satisfaction with magazines on June 14, Mediaweek writes. The survey included 16,000 participants and measured engagement across 17 metrics for nearly 200 magazines.
Participants were asked to describe how often they read a particular magazine, how enjoyable and informative they find it, how memorable its covers are, and other qualitative attributes. The responses were assigned a numerical rating, so advertisers can compare a group of newsweeklies based on how many times a reader looks at the magazine in any given month or how many minutes the subscriber spends reading the magazine.
Major media agencies such as MindShare, MediaCom, MediaVest, Starcom, OMD and MPG subscribe to the service, but magazine publishers have not flocked to sign on. Only four magazines from major publishers - Business 2.0 and Cottage Living from Time Inc. and Veranda and Esquire from Hearst - have come onboard, plus independent titles such as The Sporting News and The Economist.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
