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The new alliance of 21st Century Marketing and Ralph Stevens Associates has won three catalog mailing lists from Starcrest Products of California, DM News reports. This is the first time these lists will be available for rental and the files comprise 700,000 new mail-order buyers who spend $50 or more on an average order.
The arrival could calm mailers concerned with the lack of prospects available on the list market.
Gavilan’s mail-order buyers, includes 136,903 senior women who spend $45 on average per order on products like kitchen and batch products, cosmetics, handbags, apparel, jewelry and home and garden products.
The Make Life Easier catalog file has 210,642 annual buyers and is geared toward individuals 55 or older, 60 percent being women, with an average order of $50.
Traditions offers a file of 308,641 names, 80 percent of whom are women who spend an average of $55 per order on things like games, costume jewelry, CDs, books, stationery and other gifts.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
