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AOL has confirmed that it is indeed testing ads within AOL Mail, a move considered unusual because, while both Yahoo and MSN Hotmail run ads on their front email pages, AOL is a paid service and subscribers who pay generally expect the service to be ad-free, writes DM News.
The media company said that it has been testing banner ads at the bottom of the Read Mail screen for the past several weeks. Ads do not appear within emails, and are not targeted in such a way that they appear alongside relevant emails (as they do in Google’s Gmail). Ads are served from AOL’s general ad rotation, the company disclosed, but it declined to say how many advertisers are participating in the test.
At least one subscriber posting on an AOL message board is unhappy with the ads, writing, “I have flashing banner ads at the bottom of individual emails now, and they are incredibly annoying! They’re like having spam inserted directly into my emails!”
AOL has seen substantial subscriber losses recently - losing 835,000 U.S. subscribers from Q4 2005 to Q1 2006 - as email subscribers switch to other, free email services. To combat the loss of revenue, it has been seeking new marketing and media partnerships.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
