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BlueLithium has launched AdRoll, a video streaming ad network with behavioral targeting capabilities for in-stream or in-banner placements, reports DM News (via MarketingVox). Advertisers can target previous visitors to websites as they travel across other sites in the BlueLithium network of publishers (a process called remarketing).
“It’s still relatively expensive to buy video ads, so advertisers want to be sure they’re targeting the right people. With remarketing, they only show ads to the people who have been to their site and are familiar with their product,” Dakota Sullivan, BlueLithium CMO, is quoted by ClickZ as saying.
AdRoll aggregates video on its network of some 1,200 publisher websites, offering in-stream (pre- and post-roll 15-second units) and in-banner placements (standard leader-board or skyscraper spots), writes ClickZ. BlueLithium offers contextual, demographic and geographic targeting, as well as dayparting on both its display and video ads.
AOL’s Advertising.com expects to have a behaviorally targeted video offering this summer, when it integrates its technology with Lightningcast’s. Tacoda, Tremor Network and Klipmart teamed up in May to offer behavioral segmentation on video ads.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
