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BlueLithium has launched AdRoll, a video streaming ad network with behavioral targeting capabilities for in-stream or in-banner placements, reports DM News (via MarketingVox). Advertisers can target previous visitors to websites as they travel across other sites in the BlueLithium network of publishers (a process called remarketing).
“It’s still relatively expensive to buy video ads, so advertisers want to be sure they’re targeting the right people. With remarketing, they only show ads to the people who have been to their site and are familiar with their product,” Dakota Sullivan, BlueLithium CMO, is quoted by ClickZ as saying.
AdRoll aggregates video on its network of some 1,200 publisher websites, offering in-stream (pre- and post-roll 15-second units) and in-banner placements (standard leader-board or skyscraper spots), writes ClickZ. BlueLithium offers contextual, demographic and geographic targeting, as well as dayparting on both its display and video ads.
AOL’s Advertising.com expects to have a behaviorally targeted video offering this summer, when it integrates its technology with Lightningcast’s. Tacoda, Tremor Network and Klipmart teamed up in May to offer behavioral segmentation on video ads.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
