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Clear Channel, in seeking new ways for advertisers to succeed with the medium, has conceptualized “blinks,” or one-second radio spots, and is currently in discussions with marketers and media buyers, AdAge reports. To illustrate the concept of blinks, Clear Channel’s creative services group created a demonstration of uses of the one-second spot. In one blink for BMW’s Mini Cooper, for example, a horn honked and a man’s voice said “Mini.” The ad was placed prior to a miniaturized news report.
Jim Gaither, director-broadcast at Richards Group, has talked with Clear Channel about three-second spots, but he said that he doesn’t think he has a marketer currently that would be a good fit. The ultra-short spot would require a brand seeking to be refreshed rather than launched - “You can’t use a one-second campaign for something that generally has not been advertised before,” he is quoted as saying - and you have to have frequency, because to hear a sound and nothing else, the consumer would have to hear it over and over again before it sunk in.
But Gaither believes that the one-second spot may be nothing more than a way for Clear Channel to get its name in the news.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
