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Pierre Bouvard & Owen Charlebois have written a letter to Arbitron subscribers saying that PPM won’t be going live in Houston in July as planned and instead the company will continue using diaries to determine Houston radio ratings this summer, Radio Ink reports.
In short, Arbitron has not secured Media Rating Council accreditation of its PPM system and stands by its commitment to not replace diary-based radio ratings in Houston with Portable People Meter radio ratings until the Houston PPM service receives Media Rating Council accreditation.
Clear Channel Radio, which has been fielding its own evaluation of electronic measurement options for radio, said that PPM’s inability to secure Media Rating Council accreditation proved that “PPM is not ready for prime time,” Mediaweek reports.
“Progress toward accreditation of the Houston PPM Service is being made,” said George Ivie, Executive Director, Media Rating Council. ” Our Audit Committee has requested additional information, analyses and follow-up actions from Arbitron in some focused areas, which has narrowed during the audit process. This type of interchange is not unusual for a first-time accreditation proceeding.
“Arbitron is trying to put the best spin on this, but this is devastating to them and ensures there will be no Houston launch in July,” wrote a CC PR spokesperson in an e-mail to trade publications.
Even though Arbitron has signed up a number of the nation’s largest radio groups for its PPM service when it rolls out to the top 50 markets, except for CBS Radio, none of the broadcasters in Houston have signed, Mediaweek reports.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
