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Clear Channel Spectacolor, a high-tech division of Clear Channel Outdoor, is building a giant complex of outdoor advertising in a Phoenix satellite city that will be second only to Times Square when it comes to a collection of signs and billboards, MediaPost reports. The complex, with 30 signs of various sizes including some that will be 100 feet tall, will be built into the “City Center” of Westgate, Arizona; City Council members hope that the development will help settle Glendale’s sparsely populated Yucca district and attract up to 22 million visitors a year to the 6.5 million square feet of retail space.
The Center will include an 18,000 seat sports arena, movie theaters, dining, offices, hotels and residential space, and the central hub - containing the sports arena, Clear Channel’s signs, and 500,000 square feet of retail and loft space - will be completed this fall.
Clear Channel Spectacolor’s Branded Cities business unit will be responsible for sales and development of the properties, which will be visible at night from two major U.S. interstate highways - the intersection of the two is one of the most congested in the country, with daily traffic jams and long commutes - and from Arizona Routes 60 and 101.
TNS Media Intelligence is predicting a 7.70 percent growth in outdoor this year. The medium has become more attractive to media buyers and planners in part because of technological advances such as digital billboards.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
