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Clear Channel Spectacolor, a high-tech division of Clear Channel Outdoor, is building a giant complex of outdoor advertising in a Phoenix satellite city that will be second only to Times Square when it comes to a collection of signs and billboards, MediaPost reports. The complex, with 30 signs of various sizes including some that will be 100 feet tall, will be built into the “City Center” of Westgate, Arizona; City Council members hope that the development will help settle Glendale’s sparsely populated Yucca district and attract up to 22 million visitors a year to the 6.5 million square feet of retail space.
The Center will include an 18,000 seat sports arena, movie theaters, dining, offices, hotels and residential space, and the central hub - containing the sports arena, Clear Channel’s signs, and 500,000 square feet of retail and loft space - will be completed this fall.
Clear Channel Spectacolor’s Branded Cities business unit will be responsible for sales and development of the properties, which will be visible at night from two major U.S. interstate highways - the intersection of the two is one of the most congested in the country, with daily traffic jams and long commutes - and from Arizona Routes 60 and 101.
TNS Media Intelligence is predicting a 7.70 percent growth in outdoor this year. The medium has become more attractive to media buyers and planners in part because of technological advances such as digital billboards.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
