»
As people increasingly watch TV shows outside the home and on computers, mobile devices and cell phones, TV audience tracking firm Nielsen Media Research and sister company Netratings on Wednesday announced plans to track TV viewing online and on mobile devices, as well as in restaurants and bars, reports Reuters (via MarketingVOX). The move may have a serious impact on ad spend and advertising revenues.
VNU-owned Nielsen’s effort, called Anytime Anywhere Media Measurement - A2/M2 - will be rolled out over the next couple of years; testing will begin this summer. “A2/M2 is the result of extensive consultation with clients, who told us clearly that we should ‘follow the video’ and deliver integrated measurement of all television-like content regardless of (the delivery) platform,” Nielsen Media Research chief executive Susan Whiting said in a statement.
According to Nielsen, the following are key components of A2/M2:
- A continued focus on providing accurate measurement of in-home television viewing through Active/Passive (A/P) metering technology
- Measurement of online streaming video and the addition of internet measurement in Nielsen’s People Meter samples
- The addition of out-of-home measurement in Nielsen’s People Meter samples
- The introduction of electronic measurement in all local markets, targeted for 2011
- The development of new meters to measure video viewed on portable media devices
- The creation of new research for measuring viewer “engagement” with TV programming
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
