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The erstwhile J. Walter Thompson - now JWT - the oldest advertising agency in the U.S. (it’s celebrating its 142nd anniversary), has purchased all the ad space on the Huffington Post homepage for one week, starting tomorrow, reports the New York Times (via MarketingVox). HuffPo will display nine of JWT’s best TV commercials, with links for visitors to forward the spots via email or instant message. JWT is hoping the roadblock will result in a viral video outbreak, as well as add a veneer of hipness to its establishment image, according to the article.
JWT has teamed with HuffPo cofounder and viral media pioneer Jonah Peretti of Nike iD “sweatshop” sneaker fame. Peretti helped select the commercials that will run on the site, including spots for JetBlue, Levi’s, Ford, HSBC and the Partnership for a Drug-Free America.
The one-week deal has likely cost JWT a sum in the low six figures, and the campaign is timed to run during the Cannes Lions International Advertising Festival, which begins in France on Sunday. HuffPo attracted nearly 1.2 million unique visitors in May, according to Nielsen/Net Ratings.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
