»
Los Angeles Mayor Antonio Villaraigosa said it “just boggles the mind” that Metropolitan Transportation Authority board policy has banned advertising from its rail lines, subway stations and some buses, The Los Angeles Times reports. With the agency facing $131-million shortfall, he and other board members have asked the MTA to raise an additional $14 million from advertisements.
Last year, the MTA collected a total of $17 million in advertising revenue from a fixed-price deal with CBS Outdoor for display advertisements inside and outside of Metro buses. Many MTA buses also are now equipped with television screens that run Transit Television Network that generate at least $100,000 annually for the agency.
Nearly $3 million of the MTA’s ad revenue from CBS Outdoor was generated from the “wrapped” advertising that completely covered 100 — the maximum number allowed by existing MTA board policy. A new proposal would wrap as many as one-quarter of the agency’s 2,500 buses in advertisements. The mayor said rail cars should be wrapped too.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
