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Arbitron is increasing the sample size of its RADAR network radio ratings service by twenty-five percent from 100,000 diarykeepers to 125,000 diarykeepers. This will allow Arbitron to expand the Market by Market Reporting tool, which currently reports the top 25 DMAs, to the top 50 DMAs by September 2006.
Starting with the release of RADAR 89 in June 2006, more than 6,000 diaries were added to the sample of the most current quarter of the RADAR report, going from the current sample size of 100,000 diaries to 106,299 diaries. By the release of RADAR 92 in March 2007, the RADAR radio network service will be based on an annual sample size of 125,000 diarykeepers.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
