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A new approach to TV advertising buying will be launched later this summer with a medium that allows authorized buyers to see every ad unit available, click on it and put it in a shopping cart. When enough ad inventory is selected to meet an advertiser’s rating point goals, they can proceed to the checkout page and complete the buy, MediaPost reports.
This simple system follows a year of major advertisers calling for a more simple approach to media buying. Julie Roehm of Wal-mart, for example, has been considering funding a multimillion dollar test to see if TV can be bought more effectively via online trading.
But Frank Maggio of ReacTV says his model - which will be available on a display basis in early August and will go live shortly thereafter - is even more simple because of the flat, $25 CPM rate based on a 100 percent guaranteed audience and category exclusivity in each advertising “pod.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
