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Ford Motor Company has signed on as a key sponsor of AMC’s four-hour Western, Broken Trail, which premieres as a two-part special June 25 and 26 at 8:00 p.m., Mediaweek reports. This is the first time Ford has bought time on AMC and the automaker will be featured in special 30- and 60-second vignettes as well as tagged tune-ins, integrated bumpers, logo presence on print ads and online exposure on AMCtv.com and the Broken Trail micro site.
Cable networks are increasingly crafting presenting sponsor opportunities for advertisers that offer exposure in pre-show promotions, allowing a marketer to link with programming beyond simple in-show spots, MediaPost reports. TNT has signed marketers to deals that include placement in extensive pre-show promotions for the premieres of new drama “Saved” and a Stephen King-themed limited series.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
