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Readers rank newspaper media as a top media choice when making purchasing decisions on products and services, according to a Scarborough Research study sponsored by the Newspaper Association of America and based on more than 4,500 respondents.
The study is part of the industry’s multi-million dollar advertising campaign designed to “surprise advertisers with the truth” about consumer engagement with newspaper advertising. The campaign is needed at a time when newspaper circulation is dropping - it fell 2.5 percent in the six-month period ending in March, according to the Newspaper Association of America’s analysis of data released.
According to the Scarborough Research study, 62 percent of newspaper readers say they were solely focused on reading the newspaper and not distracted by any other activity. In addition, eight in 10 (78 percent) said they used newspaper inserts to plan their shopping; and 76 percent said newspaper inserts helped them save money. Nearly nine in 10 newspaper readers (86 percent) said they saw an item in an insert and then went to the store to buy the product.
Newspaper readers also say newspapers provide the most trustworthy and believable advertisements (40 percent), compared with magazines (30 percent); television (23 percent); radio (18 percent) and the Internet (16 percent).
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
