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Sony BMG Music Entertainment has launched its new, ad-supported Musicbox Video site - which offers videos, artist interviews, behind-the-scenes footage and other material from Sony artists - and is encouraging fans and bloggers to link to and provide the video content on their own sites, reports CNET (via MarketingVOX). The videos, in Flash, can’t be easily pirated. Advertisers DreamWorks Animation SKG and Hewlett-Packard have signed for the launch.
Using code provided by Sony, users can add content to their sites, mixing and matching to create web pages focused around certain artists - from Shakira to Springsteen - who are featured on the Musicbox site. Sony has partnered with Brightcove, which hosts the service, sells the ads and provides the code that allows individuals to link to the material.
“The media organizations are starting to embrace the idea that their library of assets can be exploited through thousands of touch points,” Brightcove founder Jeremy Allaire is quoted as saying. “It is an opportunity to embrace that urge among consumers to post videos.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
