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At a session at the 2006 DM Days, Emily Hackett, executive director of the Internet Alliance, which tracks state legislative bills affecting direct marketers, said that the fact there were so many data security breach bills introduced and passed in states this year means that a federal bill will likely follow, DMNews reports.
Hackett said there were 168 data security breach bills introduced in 39 states this year following a California data breach law that says marketers must notify customers of security breaches. Nineteen of these bills have been enacted and 14 are pending. In addition, Hackett said that 38 bills in 12 states have been introduced that go beyond the California bill and expand the definition to go beyond computer records to include paper records. Eleven of these bills have been enacted and 12 are pending.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
