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The radio and out-of-home market combined is expected to grow at a 7.6 percent compound annual rate to $39.3 billion, outpacing the total entertainment and media industry’s 5.6 percent compound growth rate, according to PricewaterhouseCoopers’ annual entertainment and media outlook, Radio Billboard Monitor reports.
Traditional radio’s prospects are expected to improve beginning later this year. Radio advertising is forecast to rise on average 4.2 percent a year to $24.4 billion in 2010.
Satellite is expected to grow even faster at a 39.5 percent a year to $5.4 billion in 2010, with $5.2 billion attributed to subscriber revenue. Satellite radio advertising is forecast to increase 62.3 percent to $225 million in 2010.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
