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Email properties accounted for 49 percent of online ad impressions in May, slightly more than April’s 48.7 percent, according to Nielsen/NetRatings AdRelevance, reports MediaPost (via MarketingVOX). Yahoo Mail’s share of May’s total ad impressions was a whopping 38 percent, followed by MSN Hotmail at 8.6 percent. General community sites accounted for 16.3 percent of online ad impressions in May, compared with 16.1 percent last month; MySpace alone accounted for 14.6 percent of all online ad impressions for the month.
Portals and search engines accounted for 8.3 percent of May’s online ad impressions, nearly unchanged from April.
Financial services companies remain the most prolific online advertisers, accounting for 28 percent of ads in May, slightly less than April’s 30 percent. Retail goods and services, telecommunications, and web media advertisers each accounted for 16 percent of online ads in May.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
