Outdoor has moved swiftly in recent years to establish an audience measurement system and what the sector is developing appears to operate much like a joint industry committee, an approach that has failed with other ad sectors, MediaPost reports. But the group organizing the system, the Traffic Audit Bureau, is steering clear of that label.
The Christopher Reeve Foundation hopes that the June 28 launch of the “Superman Returns” movie, which is dedicated to the late Christopher and Dana Reeve, will help its “Superman Tag” multi-media campaign make the leap into the public’s consciousness, writes ClickZ (via MarketingVOX). The group is selling dogtags adorned with the official Superman S-Shield logo and the slogan, “Go Forward.” It has asked WOM marketers for viral advice and created a MySpace page.
Google is testing cost-per-action ads according to an email that Google sent out yesterday (Wednesday) to some AdSense publishers, reports Bloomberg News (via MarketingVOX), citing an initial report in the SeekingAlpha blog by David Jackson. “You get paid whenever a site visitor clicks on the ad on your site AND performs a specified action, such as generating a lead or purchasing a product,” according to Google’s email.
Dave Ramsey, the self-proclaimed “voice of financial wisdom,” has re-signed with Cumulus Media and has added three new affiliates to his syndication list, Billboard Radio Monitor reports.
Cox Target Media, provider of the Valpak products, has signed a deal to use trackmymail.com to provide tracking services for all Valpak mailings beginning in July.
Beginning Jan. 1, 2007, Sundance will offer advertisers a number of opportunities to link their brands with the network’s commercial-free content in the form of tagged tune-ins, vignettes, interstitials and presenting sponsorships, Mediaweek reports. Brand messages will be integrated into Sundance’s original and acquired series, although feature films and documentaries won’t be touched.
Trump Magazine is going public, which the Publisher, Michael Jacobson, CEO of Premiere Publishing Group, says will allow the company to expand the magazine’s newsstand presence, Brandweek reports. “Donald told me to go to Wall Street a long time ago,” said Jacobson. “And I took his advice.”
Harris Interactive has determined that Reynolds Wrap has the strongest brand equity of any product among American consumers in a survey that included over 1000 brands, AdAge reports. Owned by Alcoa, Reynold’s Wrap got $7.5 million in media support last year as measured by TNS Media Intelligence.
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FHM Magazine has launched an FHM-branded online casino in partnership with Cantor Gaming that is available at www.fhmgaming.com. The move comes two weeks after Maxim Magazine announced it was slapping its name on a new hotel and casino on the Las Vegas Strip.
Nielsen will begin supplying national commercial ratings starting in the fall, Adweek reports. If the networks and advertisers can agree on a standard, something they’ve had trouble doing, the commercial ratings could be used as currency to buy and sell ads by as early as the start of the 2007-08 TV season. But for now, program ratings will continue to be the currency for ad transactions.
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The New York Times reports that it plans to sell ads on the front of its Business Day section starting in two weeks. The ads will appear in a strip along the bottom of the page and are expected to sell at a premium rate.
