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Wednesday night’s America’s Got Talent on NBC was the summer’s highest rated debut, with a 4.6 in adults 18-49 overnight average during its two-hour time slot, and its audience grew from start to finish, which new reality debuts have struggled with this summer, Media Life writes. The show achieved the network’s highest numbers in that time slot since April 2005 outside of the Olympics.
It also topped Fox’s So You Think You Can Dance, the summer’s top show up until Wednesday night when the two aired against each other at 9:00. During the hour they were opposite each other, Talent averaged a 4.4 and Dance averaged a 4.0.
America’s Got Talent is produced by Simon Cowell of American Idol, and hosted by Regis Philbin.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
