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The Millennials, that generation of consumers currently 9 to 28 years old, will have a profound impact on the media business over the next 10 years, according to researcher Brent Magid of Frank M. Magid Associates, Mediaweek writes.
Millennials consume the equivalent of 20 hours of media a day - all in about 7 hours, Magid says. They get much of their information from word of mouth or from social networking sites, but on-air promotional messages by TV stations and networks is still one of the most important ways to reach this group, he says. But those messages must be “promotional” in nature, and more cutting edge than traditional messages.
The most successful companies marketing to Millennials will be those who are able to constantly reinvent their brands, use integrated marketing, make marketing more accountable for results, and recreate internal marketing teams.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
