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Wal-Mart’s search for an agency to take over its $578 million account is more like several searches in one, writes AdAge, first because the retailer isn’t insisting that its general market account remain within one holding company and second because it is conducting three separate reviews for its African American/urban, Asian and Hispanic accounts. The search was announced in May. The retailer’s search consultant, Catherine Bension of Select Resources International, says this potential unbundling of agencies gives the company an opportunity to create a “dream team” of shops.
Wal-Mart’s two current general market agencies, Omnicom Group’s GSD&M and independent Bernstein-Rein are both competing to keep the business.
More than a dozen agencies are being considered initially for a general market RFP that went out last week; a group of finalists will be named and then narrowed following agency visits. The multicultural reviews are expected to begin within a month, and each of the four reviews will conclude this fall.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
