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After the holiday surge in 4Q05, the average “cost per keyword” (CPK, the total monthly cost of a keyword, determined by the sum of the click costs) fell significantly in the first quarter of the year, according to DoubleClick’s most recent Performics quarterly search report, writes MediaPost (via MarketingVox). CPK fell nearly by half in Q1, to around $30, from the 4Q high of around $59 last December, according to the report. CPK was relatively flat year over year, however.
Nevertheless, paid search programs continued to grow, according to DoubleClick’s Performics report (pdf). Sales in the first quarter, measured in dollars, increased 72 percent compared with 1Q05; the average number of active keywords per campaign (those receiving at least one click or conversion per month) increased 36 percent; the total number of clicks increased 24 percent.
Consumers didn’t click on the highest-priced keywords (often generic terms) as often in the first quarter as during the holidays. Although nearly 30 percent of clicks came from keywords priced at a CPC of more than 50 cents in December, that proportion dropped below 20 percent in March.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
