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An eye-tracking study conducted by the Nielsen Norman Group finds that web users, in what is a manifestation of “banner blindness,” tend to ignore bright, flashing banner ads and look at text advertising more than display ads, reports ClickZ (via MarketingVOX). That is, users ignore distractions and focus on page content, but will more likely pay attention to a banner if it incorporates text using color, such as white text on red background, according to NNG Director of Research Kara Pernice Coyne.
Also, web users “do look at sponsored links on search pages and images on search pages,” Pernice Coyne is quoted as saying. “They really look for words that match what they are searching for…. It’s so important what you call your links in search results. Users don’t give you a lot of chances.” She adds that placing in the first few search results is very important.
NNG found that people read web pages in an F pattern, looking across the top then narrowing their focus toward the left as they go down a page - then up to the beginning. Images in the middle of the page, where display ads often interrupt the flow of text, are deemed “obstacles” and annoying, according to the research.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
