»
Another alternative to traditional advertising has recently hit golf courses nationwide, as golf practice mats are being used to display the logo of sponsors in golf course practice areas, reports Media Life.
The practice mats are part of a new program called “Virtual Turf.” Made by 2aTEE Golf in New York, the mats are made from artificial turf with the logos embossed on the mats. The program targets high-end golf courses and offers golfers a realistic feel for the golf course when they are warming up.
Comcast has already begun using the mats, and uses the program to target upscale courses which previously had not been doing advertising. Their logo is embossed on the mat using the same technology used on football stadium turf, according to the article.
Rates for the mats are $15,975 per course per year, with the average course using 15 mats.
“A longstanding problem is that the practice mats don’t have a natural feel,” President Keith Fiore was quoted as saying. “The design of Virtual Turf provides natural feel, give. It feels exactly like playing out on a course.”
More stories on reaching golfers:
New Lists Reach Private Golf Club Members
Golf Magazine Expands Beyond Print
Golf Sponsorships Reach Lucrative Demo
Golf Cart Ads Recalled by 70 Percent of Golfers
Golf Mag to Publish Luxury Spinoff
‘Golf’ Gets Refined Logo, New Emphasis
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
