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Consumers who receive unpaid subscriptions to upscale city and regional magazines are far less inclined to read them and don’t value them as much as magazines they pay for, according to a study by Monroe Mendelsohn Research commissioned by Emmis Communications, MediaPost reports.
The study looked at the impact of freebie magazines on the market for paid circulation magazines. The result: a majority of 2,250 randomly selected consumers surveyed in key markets where such magazines are published either were unaware of the free magazines or said they did not read them.
In Dallas, for example, where Emmis publishes paid circulation Texas Monthly, only 4.5 percent of people in that market say they had “never head of” that magazine. That compares with as much as 80 percent who were unfamiliar with free circulation rival Brilliant.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
