»
As a result of its acquisition of Gillette, Procter & Gamble became the largest advertiser in the U.S. in 2005, spending $4.61 billion compared with the $4.35 billion of second-place General Motors - the first time the $4 billion mark has been surpassed - writes AdAge (via MarketingVOX), citing its “100 Leading National Advertisers” report, which contains info about the country’s 100 largest advertisers’ lead marketing personnel, brands, agencies, agency contacts and advertising spending by media and brand, sales and earnings.
Together, P&G and GM accounted for nearly 9 percent of the top 100 national advertisers’ total 2005 U.S. ad spend of $101.31 billion, which is up only 1.3 percent from the previous year, according to the report (pdf).
The small growth was “a byproduct of the odd-year ad cycle that lacked an Olympics or a major U.S. election,” writes AdAge, as well as “heavy industry consolidation among some of the nation’s biggest marketers and the shifting of ad dollars from traditional media into less expensive new media and below-the-line forms of advertising.”
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
