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With an unlikely mixture of brutal honesty and advertising guile, Ford is telling the story of its turnaround efforts with a weekly online-only series of fifty 3-5-minute short films titled “Bold Moves. The Future of Ford,” reports AdAge (via MarketingVOX). In the first episode, Mark Fields, Ford president of the Americas, says the company should “rip out the BS and political posturing.” The series is produced by WPP Group’s JWT, Detroit and New York, and directed by Radical Media, New York.
The Ford films will be promoted online only through paid search advertising on Google; other websites, including CNN; and a link on fordvehicles.com. Visitors to www.fordboldmoves.com can view the films, register for updates and offer opinions; explicit comments will be filtered out.
Target audiences for the effort likely include Ford employees and dealers.
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The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
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