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Universal McCann’s forecaster, Bob Coen, has revised his overall U.S. ad spend estimates downward, except he’s bullish on internet ad spending and has revised his estimates upward, reports MediaPost (via MarketingVOX). Coen now forecasts that internet ad spend excluding search - will amount to $9.705 billion this year, or a 25 percent increase from 2005.
In December, Coen predicted that online advertising spending would total $8.669 billion in 2005, or an increase of 10 percent over 2005. But in the first quarter of this year online advertising spend increased more than 19 percent from 1Q05, according to Coen. He now predicts that overall ad spending will increase to $286,405 billion in 2006, a 5.6 percent increase from 2005. In December, he had forecast 5.8 percent growth.
Local growth in the first quarter has led to the more pessimistic outlook; newspaper retail ads were down one percent the first three months of the year, while spot radio was down two percent and Yellow Pages were “flat to down,” according to Coen’s report. Given the softer local ad market, Coen lowered his local spending forecast 3.1 percent (to $101 billion) from the previously projected four percent.
Coen also forecast that dot-com brands would increase ad spending to $4.625 billion this year - a 25 percent increase from last year’s $3.7 billion, but down from a high of $5.597 billion in 2000.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
