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Agency holding company Interpublic Group has finalized a multifaceted agreement with social-networking site Facebook.com, with IPG clients as a result receiving prime advertising space as well as consumer research from the site, reports AdWeek (via MarketingVox). As earlier reported, IPG will acquire less than .05 percent of Facebook as part of the deal.
The marketing programs included in the deal will consist of online advertising and promotions on Facebook, and the consumer research will result in part from pilot programs that involve sponsorships and content creation for IPG clients. CNET reports that IPG has committed $10 million in advertising to Facebook.com.
“Young and tech-savvy consumers are increasingly shunning traditional media vehicles and defining themselves and their community online,” Interpublic CEO Michael Roth said in a statement.
“The piece that’s really unique with IPG is that we both have strong strategic focus on consumer insight. The 19-to-24-year-old demo is really hard to reach, and the consumer insight is a focus on really trying to understand that demo much better,” Melanie Deitch, director of marketing for Facebook, told CNET.
In June, Student Monitor, a student market researc firm, reported that 71 percent of college students consider Facebook.com an “in” thing, compared with 58 percent for MySpace. Facebook tied for second place with beer; iPods were first.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
