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Poor choice for UPN Ratings for both the WB and UPN - merging in a matter of weeks into the CW - are sinking, with UPN’s average rating down among adults 18-34 by 27 percent compared with last year and the WB’s average rating down 22 percent among the same demo, Media Life writes. Neither network aired much original programming this summer, which is a large cause of the problem, but Media Life points out that much of the programming from the two networks has not connected with viewers.
Last week, for example, UPN aired one of the lowest-rated programs in broadcast history, My Date with Drew, which averaged a 0.3 rating and 750,000 total viewers. In the broadcast ratings for the week ending June 25, among 18-49s and total viewers, all the bottom five shows for the week were from UPN and the WB.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
