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Poor choice for UPN Ratings for both the WB and UPN - merging in a matter of weeks into the CW - are sinking, with UPN’s average rating down among adults 18-34 by 27 percent compared with last year and the WB’s average rating down 22 percent among the same demo, Media Life writes. Neither network aired much original programming this summer, which is a large cause of the problem, but Media Life points out that much of the programming from the two networks has not connected with viewers.
Last week, for example, UPN aired one of the lowest-rated programs in broadcast history, My Date with Drew, which averaged a 0.3 rating and 750,000 total viewers. In the broadcast ratings for the week ending June 25, among 18-49s and total viewers, all the bottom five shows for the week were from UPN and the WB.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
