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Yahoo has agreed to a process for refunding money to thousands of advertisers dating back to January 2004 and will pay $4.95 million in attorney fees to settle a click fraud class-action lawsuit, reports the Associated Press (via MarketingVOX). Yahoo also committed to working with others in the industry to define what constitutes click fraud. The agreement, which does not place a cap on Yahoo’s liability, received preliminary approval by U.S. District Judge Christina Snyder in Los Angeles.
All the online-advertising click fraud claims submitted to Yahoo will be subject to review by a retired federal judge who will oversee the refund process. “We want to keep our advertisers happy,” Yahoo lawyer Reggie Davis is quoted as saying. “Whatever credits are owed will be 100 percent forthcoming.”
John Slate, senior director of product development, said Yahoo has already given advertisers billions of free clicks, preferring to err on the side of its advertisers.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
