Jupitermedia’s JupiterWeb online publishing division has launched ClickLink, a cost-per-click advertising program that delivers contextual targeting - by topic area rather than keywords (via BtoB Online and MarketingVox). ClickLink is initially available to technology marketers of storage, security, networking and software development products and services. Topic areas will be expanded in the next several months, the company said.
HarperCollins and the Sutter Home Winery have partnered to launch a promotion that features neck hangers on 1 million bottles of wines in the liquor aisles of Albertsons grocery stores, writes Promo Magazine (via AdJab). The hangers offer $2 off a HarperCollins book. The promotion also includes in-store displays, with featured books The Reading Group and The Friendship Test, both by Elizabeth Noble. The neck hangers offer $1 off on Colavita olive oils, as well.
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MSNBC’s prime time schedule will be shuffled, as its new chief, Dan Abrams, makes his first changes, Mediaweek writes. While its three core shows - Hardball, Countdown and Scarborough Country - will remain as is, Rita Cosby: Live & Direct (10 p.m. Mondays through Thursdays) will go off the air, and Cosby herself will be a “primary anchor” of MSNBC Investigates. She will also have her own “Rita Cosby Specials” unit.
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Sports Illustrated has sent out two direct mail campaigns asking readers to send in for free issues of a fitness title, SI Edge, which indicates a new magazine may be ready to launch, writes Media Life. However, Time Inc. is calling the campaigns a test, and claims there’s no launch date, cover price, distribution plan or actual magazine to speak of.
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Two new lists have been made available to direct marketers this week. Complete Mailing Lists is offering a file of more than 331,000 political donors (179,875 Republicans and 142,923 Democrats) sourced from the federal government made up of those who have donated at least $250, DM News reports. The base price on the political donor list is $90/M.
CBS and the Amazing Race have taken a family that put an ad on E-Bay offering to sell advertising on their motor home up on its offer, Mediaweek reports.
Wurld Media’s p2p service, Peer Impact, has struck a deal with another studio to provide TV and movie downloads on its site. The company announced yesterday that titles from Twentieth Century Fox and Warner Bros. Entertainment are now available The announcement follows Peer Impact’s previously announced agreement with NBC Universal to include their catalog of movie and television event titles for on-demand rental.
Earlier this week, another entertainment site, Guba announced a deal to also ishow Warner Bros. Entertainment content. At Guba, users can buy and rent, on a download basis, movies and television shows online.
Part of Guba’s announcement was that it was the first US video sharing community to distribute licensed Warner Bros. Entertainment’s content online. A distinction that, technicaly, will always be true.
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Radio One COO Mary Catherine Sneed has left the company to pursue consulting, BillboardRadioMonitor reports.
Online real estate ad spending will reach $1.719 billion this year, accounting for some 15 percent of the projected $11.698 billion in total real estate ad spending, writes MediaPost (via MarketingVOX), citing a new report by Borrell Associates. That proportion is expected to more than double by 2010, reaching 32 percent, with online real estate ad spend totaling $3.068 billion while total real estate ad spend decreases to $9.557 billion.
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Business Information Network’s report for April 2006 shows total revenue at business publications for the year-to-date up 1.18 percent compared to the previous year.
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