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MSNBC’s prime time schedule will be shuffled, as its new chief, Dan Abrams, makes his first changes, Mediaweek writes. While its three core shows - Hardball, Countdown and Scarborough Country - will remain as is, Rita Cosby: Live & Direct (10 p.m. Mondays through Thursdays) will go off the air, and Cosby herself will be a “primary anchor” of MSNBC Investigates. She will also have her own “Rita Cosby Specials” unit.
Tucker Carlson, who joined MSNBC last year, will move from 11 p.m. to two airings, at 4 p.m. and 6 p.m.
The Live & Direct and Tucker Carlson slots will be taken by MSNBC Investigates, an expansion of the MSNBC and Dateline documentaries that have been seeing some improvement in ratings since airing on Friday nights. The show will now air five nights a week. Michael Rubin and Scott Hooker will head up the new, longform programming for MSNBC Investigates.
The news arena has undergone major shake-ups in the last year as the authoritative and distant voice of anchors has shifted to take on a more personal tone, and as news programs replace veterans with a younger generation of anchors. CBS, for example, has booted veteran Dan Rather off 60 Minutes and is bringing in Katie Couric as anchor, while Elizabeth Vargas and Bob Woodruff were brought on as anchors for ABC’s World News Tonight after Peter Jennings’s death.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
