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Online real estate ad spending will reach $1.719 billion this year, accounting for some 15 percent of the projected $11.698 billion in total real estate ad spending, writes MediaPost (via MarketingVOX), citing a new report by Borrell Associates. That proportion is expected to more than double by 2010, reaching 32 percent, with online real estate ad spend totaling $3.068 billion while total real estate ad spend decreases to $9.557 billion.
The Borrell report, “2006 Update: Online Real Estate Advertising,” predicts that much of the growth in online real estate ad spending will be the result of a shift from newspapers. Newspaper real estate ads are predicted to total $4.327 billion this year, down almost 8 percent from last year’s estimated $4.682 billion.
By 2010, newspapers will account for only 30 percent of real estate ad spend, or $2.9 billion - less than online’s share, according to Borrell.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
