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Business Information Network’s report for April 2006 shows total revenue at business publications for the year-to-date up 1.18 percent compared to the previous year.
The Aviation, Aerospace, Military and Banking, Financial, Insurance categories led with 13.34 percent and 9.47 percent increases in revenue through the year-to-date. Monthly totals showed an increase in revenue of 2.9 percent over April 2005. Ad pages grew 1.48 percent for the month of April, thanks to strong category performers MFG, Processing and Travel, Business Conventions & Meetings increasing ad pages 14.34 percent and 9.1 percent.
“It is modest growth,” said Gordon T. Hughes II, president and CEO of American Business Media, “but it is growth.”
Relates Stories:
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
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Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
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Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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The research, which aggregated a year’s…
