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Clear Channel Outdoor is doing test in Europe of a new technology from Magink that allows users to shrink outdoor digital signage’s width, weight, and power consumption of existing electronic systems, MediaPost reports.
JCDecaux SA premiered digital billboards based on magink’s digital ink technology at the 59th Cannes Film Festival.
In Magink’s system, plastic tiles are covered with a specially formulated paste containing helix-shaped molecules one micron long. The tiles can be calibrated to respond precisely to different wavelengths of light, forming colors and shapes. By varying the electrical input, the molecules can then be rearranged to form different images.
The technology decreases the weight of existing LED-based signs and the large amount of electricity required for LED signs.
A 10-foot by 20-foot Magink display currently costs around $50,000 to install–about five times the cost of a conventional display, but far less than the $500,000 price tag of an equivalent LED screen.
The technology also allows billboard owners like Clear Channel to “double up” ads on single displays, and to charge different rates for different day parts.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
