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Clear Channel Outdoor is doing test in Europe of a new technology from Magink that allows users to shrink outdoor digital signage’s width, weight, and power consumption of existing electronic systems, MediaPost reports.
JCDecaux SA premiered digital billboards based on magink’s digital ink technology at the 59th Cannes Film Festival.
In Magink’s system, plastic tiles are covered with a specially formulated paste containing helix-shaped molecules one micron long. The tiles can be calibrated to respond precisely to different wavelengths of light, forming colors and shapes. By varying the electrical input, the molecules can then be rearranged to form different images.
The technology decreases the weight of existing LED-based signs and the large amount of electricity required for LED signs.
A 10-foot by 20-foot Magink display currently costs around $50,000 to install–about five times the cost of a conventional display, but far less than the $500,000 price tag of an equivalent LED screen.
The technology also allows billboard owners like Clear Channel to “double up” ads on single displays, and to charge different rates for different day parts.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
