Responding to increased demand, job site Monster.com has launched a marketing, advertising and public relations channel, the exclusive sponsor of which is marketing and PR headhunting firm Aquent, MediaPost writes (via MarketingVOX).
Fox has sold out its inventory for the Major League Baseball All-Star Game on July 11, with spots averaging $375,000 per 30, Mediaweek reports.
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In the July/August 2006 issue of the movie magazine Premiere, an ad for a new movie from Fox Searchlight Pictures, Little Miss Sunshine, is blurring the already unclear line between editorial content and advertising in magazines, according to a report in The New York Times. The right-hand side of the two-page ad, with such elements as cast list and critic blurbs, is typical. But the left-hand side, under a small “paid advertisement” disclaimer, is filled with an interview with one of the movie’s stars, Greg Kinnear, conducted by Howard Karren, who is identified in the ad as a “film journalist” but who is also a contributing editor for the magazine.
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Portals are poised to grow in the local advertising market, having begun to layer classified, directory and yellow pages advertising into their local services in new ways, according to a new report, “Local Advertising: Blending Categories to Compete Effectively,” from JupiterResearch, MarketingVOX reports. “Portals are experimenting furiously in local media, driven by competition with each other,” said Barry Parr, a JupiterResearch analyst and the author of the report.
Rocketboom anchor Amanda Congdon announced yesterday that she’s leaving the video blog after falling out with her partner, Andrew Baron, according to Micro Persuasion’s Steve Rubel (via MarketingVox), who cites a post on Dave Winer’s Scripting News. The Rocketboom site attracts some 1.5 million viewers a week and has begun to also attract advertising, in addition to having signed a distribution deal with TiVo. “While Amanda will be sorely missed, we have big plans for Rocketboom and are determined to make the show better than ever,” according to an announcement on the Rocketboom site.
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Direct marketing agency Wunderman has purchased interactive shop Zaaz for an undisclosed amount, according to DM News. Zaaz, which offers web strategy, design, development, analytics and SEM and SEO services, claims clients such as Microsoft, Converse and E*Trade.
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The broadcast networks estimate that the total revenue for the upfront market this year was similar to overall revenues last year - about $9 billion - writes MediaPost. While final totals have been reported - ABC at $2.3 billion, CBS at $2.3 billion, NBC at $1.9 billion, Fox at $1.8 billion, The CW at $650 million, and My Network TV (which isn’t quite finished) expected to pull in $50 million - some media buying executives are insisting that these numbers are too high.
XM and Sirius have added nearly 1 million subscribers during the second quarter of this year, bringing the total number of satellite radio subscribers to 11.6 million consumers, Mediaweek reports.
Christopher Schroeder, who helped found the Internet Advertising Bureau in the 90s, has relaunched health and medical science-focused content company ChoiceMedia as HealthCentral Network, while simultaneously launching 25 niche health websites, writes Mediaweek. Each site focuses on health information from medical professionals as well as a forum for connecting patients with one another.
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Hearst magazines is kicking off a month-long, multi-title event and marketing program in September, dubbed 30 Days of Fashion, writes Brandweek. The magazines involved will host 30 fashion shows, cocktail parties, trunk shows and other events in New York. Hearst will also host its first event in its new Hearst Tower headquarters, which will include an exhibit and auction of 30 fashion photographs, plus an auction of “unique fashion experiences,” according to the article.
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Three episodes into the “Sci Fi Network airs wrestling” experiment, Extreme Championship Wrestling is a big hit. It’s currently the network’s No. 1 program, Media Life reports. “ECW” is more than doubling Sci Fi’s timeslot average in 18-49s and 25-54s from the previous four weeks.
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Clear Channel Outdoor has entered into a strategic alliance with GIIR Inc., which owns LG Ad, Korea’s second largest advertising agency, among other companies, to explore outdoor advertising opportunities in Korea, the company announced today.
Philips Electronics will be the exclusive sponsor of a special summer reading supplement which will be distributed in the August issue of Gourmet magazine, reports MediaPost. The 102-page supplement will include photographs and stories about food from famous authors such as Pat Conroy and Calvin Trillin. Carat USA handled the buy.
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Brian Teirney, former public relations and ad agency magnate who recently bought the Philadelphia Inquirer and Daily News, is looking to hire a chief creative officer, reports AdAge. The position, believed to be the first of its kind in newspapers, will work with marketers to lead a comprehensive redesign that creates new ad-friendly formats. Tierney has made it clear that he wants someone from a creative agency, and not the newspaper industry, to fill the post.
