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XM, Sirius Add 1 Million Subs

XM and Sirius have added nearly 1 million subscribers during the second quarter of this year, bringing the total number of satellite radio subscribers to 11.6 million consumers, Mediaweek reports.

XM Satellite Radio added 398,000 in second quarter for a total of 6.89 million subscribers. Sirius Satellite Radio added 600,000 subscribers during the period for a total of 4.68 million subscribers.

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Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

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‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

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TNT’s ‘Raising the Bar’ Airs with Few Ads, Several Sponsors

TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.

Pfizer will be the presenting sponsor of the…

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CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

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CNET Offers Behavioral Targeting

CNET has redesigned in the hopes of offering advertisers better bang for their buck. Marketers will now be able to use behavioral targeting to advertise during relevant steps within the comparison shopping process.

The site has also added more video,…

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Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

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