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TNS Media Intelligence has released numbers on late night brand appearances during CBS’s Late Show with David Letterman, NBC’s Tonight Show with Jay Leno and ABC’s Jimmy Kimmel Live, Brandweek reports.
Yamaha musical instruments is the most-seen brand - on Letterman, Yamaha shows up in shots of Paul Shaffer’s band - but also seen frequently in the late-night segment are Pontiac, Coors, Toyota and Nike sneakers. Pontiac and Coors sponsor musical acts on Kimmel, and Toyota has done the same on Leno. Kimmel wears Nike in the opening montage of his show.
Total brand appearances on late night TV talk shows, January 1 - June 18, 2006: Yamaha Musical Instruments 1373, Pontiac 263, Nike 260, Coors Light 236, Brokeback Mountain 134, Pittsburgh Steelers 105, Hello Deli Restaurant 97, Coca-Cola 95, TJ Maxx 88, and Toyota 70.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
