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July 10th, 2006

‘Fast Company,’ ‘Inc.’ Sign Distribution Deals with Office Depot, CompUSA

Fast Company and Inc. magazines today announced that they have partnered with Staples, Office Depot and CompUSA to extend the titles’ national distribution at the retail level. “This venture literally puts us in the check out line with our key demographic base,” says John Koten, CEO of Mansueto Ventures LLC, which owns Fast Company and Inc. magazines. “It’s hard to imagine a better way to reach our audience more directly. These stores empower American entrepreneurs. They are where our readers shop.”

Related topics: Magazines, Planning, Demographics, Buying, Interactive, Print...    email this    permanent link

Starcom MediaVest, MindShare to Surpass OMD

Globally, Publicis Group’s Starcom MediaVest Group will surpass OMD as the top media shop with a projected $25.580 billion in 2006 worldwide media billings; and in the U.S., MindShare, with $11.300 billion in U.S. media billings, will also top OMD (though just barely), according to a revised ranking by Paris-based consulting firm RECMA, reports MediaPost (via MarketingVOX).

Related topics: Agencies, Buying, Planning, Outdoor, Interactive, Print, Radio, Direct, Television...    email this    permanent link

Rocketboom Saga: Colan Replaces Congdon, Who Signs with Endeavor

Rocketboom executive producer Andrew Baron has hired former MTV Europe VJ (and former music/DJ curator at Table 50) Joanna Colan to replace Amanda Congdon, the Huffinton Post’s “Eat The Press” reports (via Micro Persuasion and MarketingVox). She (Amanda) says she was pushed out; he (Andrew) says she quit to go to Hollywood. Colan, originally from England, “looks strangely like” Congdon, according to HuffPo. She is scheduled to debut on the popular video blog Monday morning, July 10.

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Arbitron: Black Consumers More Educated, Successful than in 2000

Black consumers are educated, successful and have money to spend - and as a group they have more than $760 billion in spending power and represent a growing target market for advertisers, according to a new study from Arbitron and Scarborough Research, Radio Ink writes. The first Arbitron Black Consumer Study was published five years ago; the current study, Five Years Later: Urban Dictates - Where We Are Now, shows that the 30 million black people aged 12+ in the U.S. are more likely today than they were five years ago to be college graduates. They are also more able to spend money on things such as cars and cell phones.

Related topics: Signs of What's to Come, Wealthy, Planning, Demographics, African American, Buying, Radio...    email this    permanent link

Publishers Clearing House Wins Search Company Blingo

Direct marketing company Publishers Clearing House has acquired Blingo Inc. in order to extend its reach into search engine marketing, writes DM News. Blingo is a search engine with a business model similar to Yahoo or Google, but each time a user conducts a search they also have the chance to win prizes ranging from movie tickets to iPods to Visa gift cards.

Related topics: Planning, Search Engine Marketing, Youth, Demographics, Buying, Interactive, Acquisitions/Biz Buzz, Direct...    email this    permanent link

5280 Mag One of Three New Lists Available

DMNews reports on three new lists available that cover women’s clubs and organizations, wealthy Denver residents, and equine enthusiasts.

Related topics: Planning, Magazines, List Marketing, Buying, Direct...    email this    permanent link

Essence: African American Women Care about Aging, Too

As the toiletries and cosmetics advertising category has grown - seeing a 16 percent increase through May 2006 compared to the same period last year - advertisers have had to become better marketers to cut through the clutter, and Essence and Allure magazines have released new research to help advertisers reach both mass and targeted consumers, Mediaweek writes.

Related topics: Signs of What's to Come, Women, Feature, Planning, Magazines, African American, Buying, Print...    email this    permanent link

Media Buyers Have Upper Hand in Cable Upfront

Cohen

The cable upfront marketplace has been slow getting started, and is expected by most in the industry to go on throughout the month of July. Because of the abundance of cable networks and inventory, buyers have said, there aren’t enough dollars to soak up the supply, which leaves buyers ample time to pick and choose the best spots, according to Media Life.

Related topics: TV Cable, TV Network, TV Syndication, TV Upfront, Signs of What's to Come, Planning, Interactive, Agencies, Buying, Entertainment, Television...    email this    permanent link

High Gas Prices Spawn Gas Rebate Programs

High gas prices have motivated advertisers from tourist destinations to car companies to state lotteries to tie in gas rebates to marketing campaigns, Adweek reports. Britt Beemer, founder of America’s Research Group, predicts the number of offers will grow as more companies look to capitalize on the issue. Beemer is advising most of his clients to develop a gas promotion: “The longer gas prices stay up, the more it becomes a great marketing strategy.”

Related topics: Buying, Campaigns of Note, Promotions, Automotive, Agencies, Interactive, Outdoor, Television...    email this    permanent link

Schonfeld Releases Optimistic Ad Spending Report for ‘06, ‘07

Total ad spending is expected to increase 8.6 percent this year, to $333.60 billion, and another 8.6 percent in 2007, according to Schonfeld & Associates’ Advertising Ratios & Budgets report issued last month, BtoB reports. The report is more optimistic than reports issued by Universal McCann - which recently lowered ad growth projection for this year to a 5.6 percent increase - and from TNS Media Intelligence, which lowered its forecast to a 4.9 percent increase last month. Both of those reports, however, revised upwards their projections for online ad spending.

Related topics: Measurement/Analytics, Planning, Signs of What's to Come, Healthcare, Buying, Interactive, Automotive, Print...    email this    permanent link
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July 10th, 2006

NPR Station in Chicago Scraps Jazz for News, Talk

Chicago’s last major source for jazz programming on local radio, Chicago’s National Public Radio member station WBEZ, has decided to stop its nightly jazz and other scheduled music programming and move to a 24-hour news and public affairs format, reports Reuters (via News.com). The change points to the problems facing independent radio stations in the age of downloadable music and streaming websites.

Related topics: Planning, Signs of What's to Come, Integrated/Cross-Media/Convergence, Entertainment, Buying, Demographics, Radio...    email this    permanent link

TV’s Mass Marketing Capability Still Rules

The internet won’t soon challenge broadcast television as a mass medium, writes MediaPost (via MarketingVOX), citing a new report by Magna Global USA - Interpublic Group’s giant TV negotiating unit. Magna predicts that some 32 percent of the U.S. population, mostly lower- and middle-income people, won’t have an internet connection even by 2010. Free TV will therefore remain a way to reach nearly everyone, and so continue to have significance for marketers, it says.

Related topics: Measurement/Analytics, Planning, TV Cable, TV Network, Entertainment, Demographics, Interactive, Agencies, Branding, Buying, Television...    email this    permanent link

The North Face Sends Readers on ‘Epic’ Adventure

The North Face and Pace Communications have launched a new online publication, Epic, penned by world-renowned climbers, alpinists, long-distance runners, skiers, snowboarders and others, The North Face announced today. Epic unites the adventure-sports industry across multiple disciplines, featuring advice, trends and coverage of events and expeditions of interest to athletes and consumers.

Related topics: Planning, Travel, Entertainment, Buying, Interactive, Print...    email this    permanent link
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