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High gas prices have motivated advertisers from tourist destinations to car companies to state lotteries to tie in gas rebates to marketing campaigns, Adweek reports. Britt Beemer, founder of America’s Research Group, predicts the number of offers will grow as more companies look to capitalize on the issue. Beemer is advising most of his clients to develop a gas promotion: “The longer gas prices stay up, the more it becomes a great marketing strategy.”
Six Flags launched a promotion in May that offered a $15 discount on up to six tickets for people who presented a gas receipt at the parks. Because of its popularity, the company extended the promo through June.
Ford is offering free gas through the end of the year for people who buy a 2006 model, which amounts to $1,100 on its largest trucks and SUVs. General Motors just completed a promotion that capped the cost of gas at $1.99 a gallon for customers in California and Florida and gave a $1 refund for each gallon purchased by customers in Memphis, Tenn.
Bed-and-breakfasts around the country are advertising gas vouchers or cash reimbursement on an industry Web site as part of a coordinated “Tanks A Lot” program.
The Maryland Lottery is holding weekly drawings to give away 200 gas cards worth $100 each to people who mail in $5 worth of losing scratch-off tickets.
ConsumerClub.com, an online shopping portal, is offering $10 gas vouchers for every $100 in merchandise purchased through the site.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
