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Recently, the Santa Barbara Daily Sound, a free daily newspaper, has managed to increase its readership from 3,000 to 5,000 since it launched its newspaper in March, Editor and Publisher reports.
Jeremy Gordon, the 23-year old founding editor and publisher of the newspaper, was reported as saying that more people wanted to find out about the newspaper. It also happens that his newspaper is covering the news on The Santa Barbara News-Press and its recent slew of resignations. “I have never seen anything like that happen at a major paper,” Gordon was quoted as saying about the News-Press. “It’s scary.” Gordon was referring to the controversy over the News-Press editors, six of whom have recently left after alleging that the owners are undermining the paper’s credibility, the Chicago Tribune reports.
Gordon got his start as a stringer at the Palo Alto News when he was 19. He was hired full time when he was 20 and eventually became the managing editor of the chain, which includes free daily newspapers in Bay Communities. When the newspaper was bought by Knight Ridder, Gordon helped to start the sister company The East Bay Daily News.
Although the circulation has increased at his newspaper, Gordon found distribution to be difficult for his small staff of three employees. The newspaper recently hired a distribution company which serves 250 areas in the city. “Free dailies tend to work better when you don’t have an entrenched competitor,” newspaper analyst John Morton is quoted as saying. He explains that free newspapers can work when the community is seeking “honest news.”
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