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Fox is expected to retain the rights to televise Major League Baseball’s World Series, All-Star Game and a league Championship Series, while Turner will carry the Divisional Series and one Sunday afternoon game, writes Adweek. This move is apparently a win-win for Fox: it gives more flexibility to Fox in its prime time schedule - which last October was nearly entirely made up of baseball, according to the article - yet Fox gets to retain big-ticket games.
Fox pulled in an average of $375,000 per 30-second spot for today’s MLB All-Star Game. Advertisers include Johnson & Johnson, Nestle and Holiday Inn.
The deals with both Fox and Turner will last seven years, until 2013. The second League Championship series is still in play, with Fox, Turner and perhaps NBC all bidding for it. The article states that it wasn’t clear if ESPN - which renewed its rights agreement with MLB last September to continue to air Sunday night baseball, a Wednesday night game, a new Monday night game, and MLB division playoff games that Fox does not air - will be involved.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
